Truckstop Site Evaluation and Consulting

The Program: A CAP Companies Site Analyst will conduct a meeting with site principals to determine proposed or existing facility concepts, objectives and marketing strategies. The site meeting includes review of business plan, survey data and interchange evaluation. CAP’s analyst makes recommendations to allow specifically proposed facilities to perform successfully within the “business area – of other competing truckstops and travel centers. Site evaluations take time; we suggest you get your project on the schedule. Contact us now to schedule a meeting and set a starting time.

A CAP Companies Field Research Investigator will research and evaluate the following:

Fuel Cost and Taxes: Included within this report is a section outlining state use fuel taxes. Analysis of current taxing within the site state and adjoining states with emphasis on fuel optimizing. Both net price to the customer and pump prices within the market area are examined. Other factors, such as tolls, weigh stations and state emission requirements are also reviewed.

Signage: Highway billboard possibilities and availabilities are examined. On-site needs are also recognized.

Traffic Counts: Multiple-axle truck traffic counts are collected at selected interstate interchanges. Both non-truck and multiple-axle truck traffic counts are noted for the subject site(s).

Your Competition: A CAP Companies Field Research Investigator will visit and document all competitive truckstop/fuel stops within the “business area – of the subject site(s). An evaluation and rating of each competitive location is noted.

On completion of this multi-faceted evaluation, CAP will present a bound report with detailed pages summing up their assessment. The final report will include, but not be limited to:

Subject Site(s) Volume or Dollar Projections

  • Truckstop/Travel Plaza - Diesel, gasoline, restaurant, C-store, travel store and garage.

  • Fuel Stop - Diesel, gasoline, C-store

Profit Centers

  • Suggested combination of profit centers to obtain the highest return on investment.


  • Maps detailing specific locations of all reveiwed and rated competitive facilities.

  • Comprehensive fact sheets outlining services, estimated volumes, plus strengths and weaknesses of all competition.

In addition to site evaluations, consulting is an integral part of CAP Companies offerings.

Experienced consultants deal with all phases of the truckstop business, including operations, marketing and individual profit centers. Net results are proformance projections as well as specific recommendations and/or plans.

Cap Companies has the most extensive data base on the travel center industry. This on-going, growing and changing database brings current facts and figures to your customized analysis.

Cap Companies Site Analysis Projects:

Aurora Energy, LLC – Aurora, OR

Site Ventures, LLC – Los Angeles, CA

B&B Petroleum, LLC – Hammond, LA

NIC Oleander, LLC – Perris, CA

Confederated Tribes of the Umatilla Indian Reservation – Wallula Junction, WA

Amber Ridge, Inc. – Tracy, CA

California Dept of Transportation – Mojave, CA

Gillette Travel Center (Warner Pacific Properties) – Pasadena, CA

CMT Travel Plaza (Colonel McCrary Trucking, LLC) – Atlanta, GA

Cozad Development Corporation – Cozad, NE

Crown Global, LLC – Phoenix, AZ

Gold Star No 1, LLC/Quartzsite, AZ (Ryanco, Inc.) – Tempe, AZ

Wilcox, AZ Site (TEC Management Consultants, Inc.) – Irvine, CA

Colorado Springs Travel Center (C Plowman, Inc.) – Colorado Springs, CO

Bowman Development Corp. – Williamsport, MD

Bowman Development Corp. – Williamsport, MD

Tulare, CA Study (Pappas Tele Casting Companies) – Visalia, CA

Southwest Convenience Stores, LLC (Alon USA) – Odessa, TX

Middletown Business & Technology Park (Mr. Bob Stella) – Middletown, DE

Port of Oakland (Dr. Calvin B. Benton) – Oakland, CA

Schuylkill Economic Development Corp. – Pottsville, PA

Bensalem Travel Plaza, Inc. – Bensalem, PA

Mutual Oil, Inc. – Brockon, MA

I-69 Auto Truck Plaza, Inc. (G & G Oil Co.) – Muncie, IN

La Salle-Peru Travel Plaza (Dixie Management Corp.) – Bloomington, IL

Hannah B’s Travel Center, Inc. – Plainfield, CT

Bruce’s Truckstops, Inc. (Bruce’s Inc.) – Bakersfield, CA

Hallendale Travel Center – Hallendale, FL