Truck Stops • Travel Centers
C-Stores • Truck Washes

Objective site analysis: why it’s important to the success of your project

Stakeholders in a proposed truck stop, travel center or C-store with separate truck fuel islands are often too close to the project to observe and evaluate objectively. One’s vision and passion may create a natural bias that can lead to costly errors. That’s why an objective third-party analysis is so critical to future profitability.

The CAP Companies team brings experience and expertise to your project in terms of market analysis. We also bring an extensive database of sales and operational information from truck fueling locations throughout the United States, Canada and Mexico. Our knowledge and tools enable us to project sales volumes and recommended, specific profit centers for your project. We deliver a comprehensive report that let’s you see the whole picture.

The industry’s most extensive database on truck stop and travel center locations

No one has a larger or more complete database of truck stop, travel center and other truck fueling location information.

Constantly enlarged an updated, our database brings current facts and figures to your customized analysis. Our database includes hundreds of truck stop and travel center financial statements, providing guidance and comparisons that enable our team to make the most informed site analysis, operating pro forma, business plans and suggested operational changes.

What you’ll learn from our detailed analysis

Our site analyst will meet with site principals to evaluate proposed facility concepts, objectives and marketing strategies. The site meeting includes a review of the business plan, survey data and interchange evaluation. We then perform our analysis and deliver a comprehensive written report, including specific recommendations to allow proposed facilities to perform successfully within the business area of competing truck stops and travel centers.

Projected sales & Volumes. Depending on the project, this includes projections for diesel, gasoline, propane and DEF; store sales, including merchandise and prepared foods; restaurant or other food operation sales; as well as shop, truck scale and truck wash sales.

Recommended profit centers
We recommend the combination of profit centers most likely to yield the highest return on investment for your market area. 

Competitor analysis
We visit and document all competitive truck stops, travel centers and other locations retailing diesel fuel for heavy trucks within the project’s market area. Each competitive location is evaluated and rated. We provide maps detailing the locations of all competitive facilities and a comprehensive fact sheet outlining services, estimated volumes, and strengths and weaknesses of each competitor.

Fuel cost and taxes
Our report includes state use fuel taxes for the site’s home state as well as in adjoining states along the market area’s freight lanes. Our report examines both net prices to the consumer and pump prices within the market area. We also review tolls, weigh stations, state emission requirements and other factors.

The report examines highway billboard opportunities and on-site signage needs.

Traffic counts
We report multiple-axle truck traffic counts at the proposed site and at all competitive locations within the market area using a combination of state collected traffic data and our own observations and counts.